What true scale really means is for your energy or money output to get a disproportionately higher return than what you did before that scale. Most people grow their businesses. Now, you can grow your mindset. You can grow your leadership ability, however, you want to be very careful about growing your business. You want to scale a business. And if you’re growing your business, then you may have seen businesses that are out there that grow, grow, grow, and then they’re gone. This is a dangerous time so you really need to dial it in and make sure you’re on point.